Business Coaching

Kalina Cardoso sitting on couch

Having me as your coach is easy and convenient. I offer 45-minute weekly coaching sessions over the phone. It is a proven method for excellent communication without the distractions often presented with video calls or in-person meetings. You could transform your life and/or business from the comfort of your home or office. You get to show up as you are and be present to focus exclusively on the task at hand. No traffic, no parking, no rushing, no dress code. Let’s get in the zone together!

I offer month-to-month packages and no long-term commitment is required. You can start and stop working with me as you choose. My free consultation is a fun way to get to know each other and get a feel for if this partnership would be a good match. It’s 100% no pressure and no strings attached.

If we choose to work together, I will support you in your journey to close the gap between where you stand today and where you would like to be. Sometimes, the gap is in your health and fitness, your career, or your relationships, but it could be in any area of your life that’s important to you. My job is to help you set clear goals, design an effective plan for action, and keep you accountable for executing the plan. My goal is to help you find the solutions in a motivating, inspiring, and empowering way, a way that leaves you feeling amazing about your decisions and the actions you choose to take. I will challenge you to live up to your full potential and to dream big. I will learn exactly where you want to go in life and hold that vision for you in times of hardship. I will be in your corner to cheer you on and to celebrate your success. Our conversations will be confidential and nonjudgmental.

Business & Career

Coaching creates a safe space that allows for creative exploration that leads to new awareness. The most valuable result of coaching is the shift of perspective or those special “aha” moments. With these new insights, my clients can set goals with confidence and the peace of mind that they are going in the right direction.

A result you can expect from the coaching conversation is clarity on your life’s purpose. In the moments of focused attention, the vision of your dream future comes to consciousness. That space allows for a calm sense of knowing you can move forward and achieve your goals faster. No more guessing, worry, or anxiety that you are not on the right track.

With clarity on your purpose, and an action plan in hand, we will also discover who you will need to become to make your dreams come true: “What got you here, won’t get you there,” as leadership expert Marshall Goldsmith writes. I would love to be in your corner and support you on your journey of personal growth.

Kalina Cardoso in gym
Kalina Cardoso at work

Wellness and Work/Life Harmony

As your coach, I will guide you through the challenging process of looking and feeling better. When it comes to your health, I believe it’s important to address all areas of your lifestyle: sleep, nutrition, water intake, exercise, work-life balance, meaningful relationships, stress, anxiety, fears, and limitations. I have a long work history in the fitness industry, and I am up-to-date on the cutting-edge research on fitness, nutrition, and overall human performance optimization.

Together, we can design a plan that is optimizing what you already do well, and adjusting the areas of opportunity so you can feel new levels of energy, vitality, and peace!

I start off by getting to know you and meeting you where you are NOW. I offer a no-pressure complimentary consultation, so give me a call (or if it’s easier, slide into my DMs) 😉

Dating & Relationships

“Your task is not to seek for love, but merely to seek and find all the barriers within yourself that you have built against it.” – A Course in Miracles

Coffee at downtown San Diego cafe

By navigating the dating minefield for about 4 years (post-divorce), I’ve become extremely passionate about finding the way to attract amazing people in my life. I struggled so much in the beginning of my journey and suffered so much in those early experiences. Along the way, I’ve learned valuable lessons from my own experience, through coaching others, dozens of books, various courses, and the help I’ve gotten from my own life coaches. After doing the work of deep self-exploration, I find it easy to attract high-quality matches that are fun to get to know. I would love for you to have the hope, confidence, and trust that there are amazing people out there for you to meet.

My mission is to use my past suffering and hardship, my new insights, wisdom, and knowledge that I now have to help those who want to attract a great partner to share their journey with.

Together we can overcome the blocks that get in the way between you and the love life you want. We will be exploring your values, beliefs, boundaries, standards, dreams, and dating behavior. We will dive deep and get clarity on what you desire so we can align you with that vision and bring it your way.

My personal philosophy about dating is half attracting your partner by becoming the most amazing version of yourself AND half taking action to meet people. I believe that both are crucial for a fun, purposeful, intentional, smart, and spiritual way of attracting your special ONE.


Starting a business from scratch but not sure how to make sure it’s successful and profitable?

I would love to coach you to extraordinary results! I am passionate about growth, expansion, marketing, learning, strategy, dreaming big, and achieving the impossible.

Let’s get this baby started!

If you already have a purpose-driven business and you want to see it grow, expand, and thrive, coaching could provide you with immense value. Here are a few ways:

  • help you with clarity on your vision and direction
  • set goals that inspire you to stay in action
  • support you in times of stress from growth (whether it’s self-growth or expansion of your business)
  • manage your personal and your professional lives
  • help you think outside the box for solutions for your business—marketing, services, products, scheduling, client retention, systems, etc.
  • accountability to your dreams
  • consistent, ongoing progress
  • avoid getting trapped in the day-to-day operation of the business, but rather move forward toward your goals
  • have a designated time and space to keep you on track with what matters the most to you

Personal Rebranding

I am extremely passionate about helping my clients to re-create themselves after a big shift in their lives. I had to personally do it several times myself. I know the growing pains that sometimes come with it, but I experience the sweet pleasure of knowing who I am, what I am, and how I serve as well. That gives me freedom and access to a peace of mind that everything is unfolding as it’s supposed to.

Some of my big transitions were my parents’ multiple separations and divorce, my decision to start a life in the US, marriage, motherhood, my own divorce, rapid career growth in management, leaving the corporate world, career change, starting my own business, dating as a single mother in her 30s…to name a few. ☺

I find it beyond fulfilling to be able to support people like you who are experiencing some of the same or similar changes. Sometimes we choose them, sometimes they choose us—but ultimately, the new situation is asking us to grow.

Starting a new chapter can be exciting, but sometimes it is straight-up packed with stress and anxiety. It may seem to you that life is offering so many paths, but you have no idea which one is yours.

Working together, we will be able to cut through the background noise, quiet the fears of the unknown, explore all the possibilities, and choose what is true to you at that moment. Step by step, we will design a life you enjoy and a life that is a true expression of who you really are.

Coaching FAQ’s

1. What exactly is coaching?

According to the International Coaching Federation:

“ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential, which is particularly important in today’s uncertain and complex environment. Coaches honor the client as the expert in his or her life and work and believe every client is creative, resourceful and whole.”

A more detailed description of coaching from the ICF website offers the following information:

“Concepts, models and principles: A variety of concepts, models and principles drawn from the behavioral sciences, management literature, spiritual traditions and/or the arts and humanities may be incorporated into the coaching conversation to increase self-awareness and awareness of others, foster shifts in perspective, promote fresh insights, provide new frameworks for looking at opportunities and challenges, and energize and inspire forward actions.

Appreciative approach: Coaching incorporates an appreciative approach, grounded in what’s right, what’s working, what’s wanted and what’s needed to get there. Using an appreciative approach, the coach models constructive communication skills and methods to enhance personal communication effectiveness. He or she incorporates discovery-based inquiry, proactive (as opposed to reactive) ways of managing personal opportunities and challenges, constructive framing of observations and feedback to elicit the most positive responses from others, and visions of success as contrasted with focusing on problems. The appreciative approach is simple to understand and employ, and its reach can be profound, opening up new possibilities and spurring action.”

2. Is coaching worth the money?

Coaching could be a great investment if you are willing to show up to coaching ready to work hard and grow. Breakthroughs that result from coaching and hard work translate to landing your dream job, creating more joy in your life, more fulfillment, making more money, and creating more freedom and more time. I think this is an amazing return on investment, based on my personal experience with coaching and based on the feedback from my clients.

3. Is coaching like consulting? Would you be telling me what to do?

No and most likely no. A professional coach is trained and skilled in leading a conversation where you discover what’s important and true for you. We offer outside perspective occasionally and use a great deal of curiosity to help you understand your values, beliefs, and dreams. Then, coaches would invite you to choose your plan for action and design your strategy. Some clients use coaching as a great sounding board and others prefer more guidance and direction.

4. Is coaching like therapy?

The International Coaching Federation defines the difference between coaching and therapy:

“Therapy: Therapy deals with healing pain, dysfunction and conflict within an individual or in relationships. The focus is often on resolving difficulties arising from the past that hamper an individual’s emotional functioning in the present, improving overall psychological functioning, and dealing with the present in more emotionally healthy ways. Coaching, on the other hand, supports personal and professional growth based on self-initiated change in pursuit of specific actionable outcomes. These outcomes are linked to personal or professional success. Coaching is future focused. While positive feelings/emotions may be a natural outcome of coaching, the primary focus is on creating actionable strategies for achieving specific goals in one’s work or personal life. The emphases in a coaching relationship are on action, accountability, and follow through.”

5. What if I don’t have time?

It is hard to make time in our busy lives for another commitment. The most reported results from coaching, however, are: more time, money, freedom, and overall life satisfaction. Therefore, the 45min per week that you set aside to design your life will open opportunities that pay a great return on the time invested. Living a life by design, and not default, is a powerful strategy for living a great life.

6. How does it work exactly?

We will arrange a time and day each week for our coaching calls. It’s best if you take the call from a quiet and private space that allows for the best results.

7. What does a professional coach do?

The Coach:

Provides objective assessment and observations that foster the individual’s or team’s self-awareness and awareness of others

Listens closely to fully understand the individual’s or team’s circumstances

Acts as a sounding board in exploring possibilities and implementing thoughtful planning and decision making

Champions opportunities and potential, encouraging stretch and challenge commensurate with personal strengths and aspirations

Fosters shifts in thinking that reveal fresh perspectives

Challenges blind spots to illuminate new possibilities and support the creation of alternative scenarios

Maintains professional boundaries in the coaching relationship, including confidentiality, and adheres to the coaching profession’s code of ethics

The Individual:

Creates the coaching agenda based on personally meaningful coaching goals

Uses assessment and observations to enhance self-awareness and awareness of others

Envisions personal and/or organizational success

Assumes full responsibility for personal decisions and actions

Utilizes the coaching process to promote possibility thinking and fresh perspectives

Takes courageous action in alignment with personal goals and aspirations

Engages big-picture thinking and problem-solving skills

Takes the tools, concepts, models and principles provided by the coach and engages in effective forward actions.”

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